Squarespace.com
About the Role
At Squarespace, I work as a software engineer on the marketing web — the public-facing squarespace.com site that millions of prospective customers land on every day. My work spans performance, experimentation, and building new high-impact product pages that help convert visitors into customers.
Comparison Pages
One of my key projects has been the design and development of Squarespace's competitive comparison pages. These pages serve users who are evaluating website builders side by side, and they need to be fast, accurate, and persuasive.
- Scalable Content Architecture: Built a flexible page system that makes it easy to add and update comparison data across multiple competitors without duplicating code.
- Performance-Focused: Prioritized Core Web Vitals and fast initial load times, since these pages are often a customer's first impression of Squarespace.
- SEO & Conversion: Worked closely with marketing and SEO teams to ensure pages rank well and guide visitors toward key conversion actions.
Technical Highlights
- Component-Driven Development: Built reusable UI components used across the squarespace.com marketing site to keep the codebase consistent and maintainable.
- A/B Experimentation: Participated in experiments to test copy, layout, and feature emphasis on high-traffic landing pages.
- Cross-Functional Collaboration: Worked closely with design, product, and marketing teams to ship pages that balance brand, performance, and conversion goals.
Impact
My work contributes to one of the most visible surfaces at Squarespace — the pages that introduce the product to new users around the world. The comparison pages in particular help customers make confident decisions and reduce friction in the acquisition funnel.
