Squarespace SEO Tools

About the Work

At Squarespace, I've contributed to a suite of free SEO utility tools designed to attract organic traffic from users actively searching for help starting a business or building an online presence. These tools sit at the top of the acquisition funnel — reaching users before they've decided on a platform — and funnel them toward Squarespace's core product.

Business Name Generator

See it: squarespace.com/business-name-generator

The Business Name Generator helps aspiring entrepreneurs brainstorm and validate business name ideas. I worked on building the tool and expanding its reach through vertical-specific landing pages.

• Vertical Pages: Built targeted pages optimized for specific industries and business types (e.g., restaurant name generators, clothing brand name generators) to capture long-tail search traffic with high purchase intent.
• SEO-Driven Architecture: Designed a scalable page structure that allows new verticals to be added quickly, each with unique metadata, copy, and keyword targeting.
• User Experience: Ensured the core generator experience is fast and frictionless, keeping users engaged and reducing bounce rate.

Domain Name Generator

See it: domains.squarespace.com/domain-name-generator

The Domain Name Generator helps users find available domain names for their new business or project. This tool is especially powerful as a gateway to Squarespace Domains — converting high-intent users at a natural moment in the business-starting journey.

• Domain Availability Integration: Built the front-end experience around live domain availability lookups, giving users real-time results.
• Cross-Sell Flow: Designed the tool to naturally guide users toward registering a domain and starting a Squarespace site in one cohesive flow.
• Performance: Optimized for fast search interactions and smooth result rendering, even under high query volume.

Technical Highlights

• Scalable SEO Page Templates: Built reusable templates that make launching new tool verticals fast, consistent, and low-maintenance.
• Organic Traffic Growth: These tools are a key part of Squarespace's SEO strategy, reaching users with high commercial intent before they've entered a traditional marketing funnel.
• Cross-Team Collaboration: Worked with SEO, product, and content teams to align on keyword strategy, UX patterns, and conversion goals.