Canvas Arts

See it: Canvas Arts

The Goal: PBS NewsHour sought a centralized online destination to showcase its in-depth arts and culture reporting. The site needed to be visually engaging, easy to navigate, and reflect the journalistic integrity of the NewsHour brand.

The Solution: A Tailored WordPress Experience

I transformed a standard WordPress installation into the vibrant and informative Canvas website. Key contributions include:

• Design: Utilizing SCSS, I developed a custom theme that aligns with PBS NewsHour's aesthetic while prioritizing clean design and highlighting captivating arts-focused imagery.
• Content Organization: Implemented a logical content structure and intuitive navigation. This allows users to effortlessly explore articles, videos, and featured series within the vast arts coverage of PBS NewsHour.
• Dynamic Elements: I used JavaScript to add subtle but impactful features. Users enjoy smooth content loading, visually appealing interactions, and a streamlined media viewing experience.
• WordPress: Demonstrated deep knowledge of WordPress's customization capabilities, including theme development, custom post types, and the fine-tuning of content displays.

Technical Highlights

• Web Standards: Prioritized clean, semantic HTML alongside efficient SCSS, demonstrating web development best practices.
• Cross-Content Connections: Designed elements to enable cross-promotion of related articles and series, boosting content discoverability.
• User Focus: Focused on delivering a website that prioritizes intuitive navigation and showcases content clearly, making exploration of the arts enjoyable.

Project Impact: Canvas elevates PBS NewsHour's arts journalism with a compelling online presence. It provides a user-friendly hub for audiences to access, explore, and engage with high-quality reporting on all facets of arts and culture.